About HAoB – Horticulture Association of Bhutan

About us

The Horticulture Association of Bhutan (HAoB) is a non-profit organization established in 2018, officially recognized as a Sector Association under Section 8 of the Guidelines for the Formation & Endorsement of Sector Associations. We are proudly registered under the Royal Charter of the Bhutan Chamber of Commerce & Industry 2022 and operate in full alignment with the laws and regulations of the Kingdom of Bhutan.

Rooted in the values of collaboration, sustainability, and empowerment, HAoB is committed to strengthening Bhutan’s horticulture sector through inclusive growth, innovation, and long-term impact.

Mission
Vision

“Empowering the Horticulture Community Through Innovation and Collaboration for Sustainable Growth and Prosperity.”

“To be the driving force behind a thriving and sustainable horticulture industry that enriches our nation’s economy, environment, and well-being.”

What We Do

HAoB operates at the heart of Bhutan’s horticulture sector, offering technical guidance, strategic coordination, and market linkage services to over 160 farmer groups and cooperatives nationwide. Our focus areas include:

Boosting Productivity

We help our members adopt better practices to improve yields and quality.

Market Expansion

We work to open up new market opportunities—locally, regionally, and internationally.

Value Chain Integration

From field to shelf, we support each step of the horticultural journey.

Market Intelligence

We provide insights to help our members adapt to market trends and make informed decisions

Capacity Building

Through training, meetings, and collaborative learning, we build stronger, more resilient producer groups.

Community Empowerment

We prioritize inclusion—supporting women, youth, and underrepresented communities.

Our Community

HAoB proudly works with a diverse and dynamic network of over 300 active farmer groups and cooperatives, involved in the cultivation and commercialization of:

Vegetables
Fruits
Mushrooms
Flowers
Processed horticultural products

These groups form the backbone of Bhutan’s horticulture economy. We convene regularly through annual general meetings, knowledge-sharing platforms, and stakeholder consultations to ensure everyone’s voice is heard and their efforts supported.